Welcome! I'm Loisel

I help entrepreneurs define and prioritize their visions then I design digital products, processes, and user experiences to realize them.

Skill Summary

User Research Competitor Analysis Prototype and MVP Launch User Testing Copy Writing & Editing No-Code Web Building Marketing & Communication Design Brand and Web Design Project Management App Design Ideation Workshops Content Creation Team Building

Tools

Figma Figjam Canva Miro Google Sites LLMs Miro GitHub Wordpress Wix Squarespace ChatGPT/Perplexity Google Workspace Notion Slack Discord Asana Airtable Substack Medium LinkedIn

Research & Case Studies

VillageCo

Leading the communications team through the design and management of the Toolkit launch and other marketing projects.
Launched a newsletter publication (as manager, writer and editor) and lead the social media marketing team to create awareness and engage supporters, volunteers and members.

Case Study

quiri.io

Led the design and MVP team to launch the V1 of this communication app
Increased subscribers and supporters to build a group of alpha testers to pilot the product.

Case Study

Park Paws Dog Walking

Designed and Created a responsive dog walker site
Increased clientele to the point that the owner now needs to hire 2 employees.

Case Study

Break Buddy

Product Designer for a Bootcamp team designing a platform that encouraged remote workers to take a break with others online while doing an activity together.
Acted as interim product manager

Case Study